17 May 2022
The leading winery from southern Italy proves its commitment to Irpinia through the B CORP certification which rewards positive and regenerative efforts towards its community
Feudi di San Gregorio, a leading winery in southern Italy and one of the most important Italian wine brands, continues to adhere to a sustainable business model.
The winery has recently obtained “green” certifications that involve the entire company at a corporate and productive level. This line was carried out with determination throughout the past year and resulted in the conversion of Feudi di San Gregorio’s legal status to a Benefit Corporation (may 2021) and the achievement of the B CORP certificate one year later.
This double feat is a validation, but also a starting point. It is proof of the company’s strong environmental, social and economic commitment to Irpinia since its foundation. Feudi di San Gregorio has practiced increasingly low-impact cultivation methods, adopted more sustainable packaging and made use of energy from renewable sources. The company has also been committed to bettering society: Feudi di San Gregorio is a founding member of the Fondazione San Gennaro, a community foundation that empowers young people through the enhancement of the historical and cultural heritage and talents present in the Rione Sanità neighborhood in Naples. The achivement also marks a starting point to improving the brand’s commitment to sustainability, by choosing increasingly measurable and efficient parameters.
FEUDI DI SAN GREGORIO, B CORP
The "B CORP" certificate identifies a global movement. It is a certification that requires continuous monitoring of the environmental and social performance of companies in the same way that their economic results are measured. Since the end of June 2022, Feudi di San Gregorio has obtained the certification, thus enhancing its virtuous choices not only towards the land it cultivates, but also towards employees, grape suppliers, the community of the Irpinia area and in its business model .
"B CORP" standards - which allow a continuous and concrete measurement of company performance on the various axes - are today the most widespread but also the most rigorous in the world. In fact, out of 200,000 companies assessed to date, only 3% have met the requirements of excellence established by B-Lab, the international body that confers the certification. In Italy, there are about 150 B Corp companies.
As a "B CORP", Feudi di San Gregorio sets specific objectives that include sharing knowledge with suppliers in order to achieve increasingly sustainable and circular agronomic practices. But also promote cultural and artistic activities in the area, enhance human capital through company welfare, bring customers to embody the company’s values and endorse the Sorbo Serpico winery as the center for Irpinia’s cultural development.
Feudi di San Gregorio’s conversion to B COPR proves its commitment to Irpinia and the deep bond of mutual dependence between the winery, the territory and the community.
"In the coming years," says Antonio Capaldo, President
of Feudi di San Gregorio, "we will aim to further consolidate our Group, by creating an ever-stronger interdependence with our suppliers and customers. In particular, we will present a new initiative in support of the San Gennaro Foundation, work on energy recovery from all processing waste, and make the vegetable garden of our restaurant Marennà a major attraction for families. During the Christmas period, moreover, thanks to our collaboration with the large-scale retail trade, we will involve consumers in our sustainability pathway by offering them packaging in FSC-certified paper - instead of wood - on which we will explain our choices”.