Born and raised in the world of wine, Max Coppo has been working in wine tourism and marketing for over thirty years. He hails from a historic wine making family - Coppo in Canelli, Piedmont - fa-mous for pioneering barbera wines and their UNESCO World Heritage cellars.
Founder, President & CEO of The Grand Wine Tour Association and of TGWT Tour Operator, he has poured his knowledge, expertise and passion for wine and good food into this project.
“The idea for The Grand Wine Tour came to me because of the immense potential I saw in the Italian wine tourism sector, so I embarked on this project to set a standard of what wine tourism in Italy could be.
Before founding The Grand Wine Tour, the sector lacked reliable points of reference, clear communi-cation, and ease for international tourists to approach the complex world of Italian wine.
This was my motivation to create a network of excellence, the foundation of the Association.
Under The Grand Wine Tour, I’ve brought together some of Italy’s finest and most important wineries, united by the same values: high-quality wine, breathtaking vineyard views, and above all, the highest standards of hospitality to suit the needs of wine lovers from around the world.